Joe CookAI can analyse the deal. It can't make the call. Joe Cook on why human judgment — not AI adoption — is the real competitive moat in commercial real estate.
Joe CookMost people mistake strong fundraising for strong investing. But cycles don’t reward hype—they expose it. After 45 years in commercial real estate, I’ve learned the difference between operators who scale in good times… and those who survive the bad ones comes down to discipline: structure, reserves, and conservative underwriting. Bull markets make everyone look right. Bear markets show who actually is.